Type of product
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1. Premium flour
2. Flour of the first grade,
3. Flour of the second grade,
4. Bran
5. Grain waste.
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Annual production (ton. year)
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36 600 tons of production/ year
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Prospective markets sales and their shares:
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Domestic
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40%
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Export
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60%
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Costs of products
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1. 4700 sum, 2. 3200 sum, 3. 2300 sum, 4. 1880 sum, 5. 1540 sum
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Demand for raw materials (per year)
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36,600 tons of grain
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Provision of raw materials
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2 841 000 tons per year
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Market volume
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1.2%
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Expected market share
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Main competitors
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JSC “Khovos Don Mahsulotlari”
JSC “Ok oltin don makhsulotlari”
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Main competitive advantage
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Proximity to the Nukus-Tashkent highway, the presence of trade relations in other areas, Imported grain, not local
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Main target groups of consumers
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Wholesale buyers, markets, retail stores, livestock farms
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The structure of sales according to target groups of consumers
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Flour – 72% wholesale buyers, markets, retail stores
Bran and grain waste 28% livestock farms.
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Pricing strategy
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The “skimming cream” strategy, due to the lack of a producer of flour from Kazakh grain in the region.
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Cost structure of the final product
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49% raw materials, energy consumption 3%, labor costs 11%, social contributions 4%, and expenses for soda. In addition, exploit. Equipment 6%, Indirect taxes 12%, Profit 15%
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Availability of patents, licenses, certificates in accordance with the current legislation
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Wholesale license. Each consignment will be certified for compliance.
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The presence of a formed database of potential customers with a confirmed willingness to purchase products
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Exists
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Presence of marketing research
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Conducted in 2018 in the process of selling bran imported from Kazakhstan
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Presentation component of the project
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Technological effectiveness, Versatility, Complexity.
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Additional information
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If interested, additional information on the project will be provided.
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Project risks
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Risk of lost financial benefits and consumer risks 2 points out of 10
Resource risk 3 points out of 10 possible
Bureaucratic risk 1.5 points out of 10
Legal risk 2 points out of 10
Financial risk 6 points out of 10 possible
The weighted average risk for the project is 2.9 points out of 10 possible.
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