Types of products
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Tourist services
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Annual production
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– living services: served 3000 – 11000 people
– catering services: served 3000 – 11000 people
– boating services: serving 3,000-9,000 people,
– ATV riding; 7000 – 12000 people
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Estimated sales markets and their shares:
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Import
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Serves 1200 – 4000 local tourists
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Export
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Serves 1800 – 5000 foreign tourists
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Production cost
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– living services: from 80 – 200 thousand soums per day
– walk services (boats, ATVs): from 25 – 40 thousand soums per hour
– Catering services: from 20 – 30 thousand soums
– Observation with binoculars: from 2000 – 6000 thousand soums
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The need for raw materials (per year)
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Fuel
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Provision of raw materials
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Market size
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Serves more than 9,000 – 10,000 tourists a year
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Expected Market Share
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60-70% (1700 thousand soums per year)
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Main competitors, their production volumes
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–
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Key Competitive Advantages
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The peculiarity of the landscape (Ustyurt Plateau), locally nesting rare birds (flamingos and pelicans), the possibility of observation through observation platforms.
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The main target groups of consumers
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Tourists (foreign and local), researchers and ornithologists (international organizations)
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Sales structure by target consumer groups
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Serve foreign and local tourists Ecotourism, safari, outdoor activities, ornithological tourism
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Pricing strategy
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Price is determined by market conditions
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The cost structure of the final product
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– the share of raw materials in cost
-the share of cost in relation to the cost of sales
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Availability of patents, licenses, certificates in accordance with applicable law
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The project is included in the roadmap RKM-965-f
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The presence of a formed base of potential customers with a confirmed willingness to purchase products
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The place is in demand by foreign and local tourists. There is an increase in tourists.
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Availability of marketing research
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– yes
– developer
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Presentation component of the project
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– presentation
– advertising booklets
– video clips
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Additional Information
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The initiator is SUE “ Muynak Akva Sanoat ”
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